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In turn, members hold themselves more accountable to society
by publicly spreading their message and stories of how drinking and driving impacted their lives.
In turn, society is impacted positively through the education and awareness messages.
Our
target audience is the youth of our communities. Primarily, high school kids who are at the stage of life where difficult
choices become more prominent. By impacting kids early in life by spreading the message about the consequences of underage
drinking and, worse yet, drinking and driving we hope to better our communities by making our roads safer. We hope that our
audience members make different choices than the ones we made, which resulted in putting innocent lives in harms way. We
want to prevent others from repeating the same mistakes we made.
To do so, we first focus on making the right choice
first. Don’t drink before it’s legal.
However, if one makes the wrong choice and consumes alcohol before they are
legally permitted, we focus on making the absolute and necessary choice. Don’t get behind the wheel of a motor vehicle impaired.
It kills.
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